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  Successful search engine marketing (SEM) requires an understanding of what potential customers are trying to achieve. PPC adverts that are relevant to their queries will drive higher click-through rates (CTRs), better quality scores on Google, lower costs per click (CPC) and ultimately more sales. To be successful in your SEM approach you must understand [...]

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  • Sep 06 20112 item1 Get more from your user-generated content

    Most brand and retailer sites have some function for collecting user-generated content, but many of them miss out on business benefits by not using that content fully. This is a huge lost opportunity, as user-generated content can put you in touch directly with consumers of your products and services and [...] Read more

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